The UK’s 4th largest Brandy wanted to generate some noise in the run up to Christmas ’17 around the launch of their new flavour – E&J Apple.

We were briefed to deliver an engaging and disruptive UK-wide trade promotion aimed at creating awareness and driving distribution within the Convenience Channel.

We managed every aspect of the campaign from sourcing hundreds of green and gold plastic apples through to 3D CAD designs for the stand, so they could be easily transported around the Cash & Carry depots by the Brand Ambassadors.

To support the promotion, we designed large format 3D Apple Trees, giant bottle standees and POS kits including shelf wobblers, barkers and neck hangers to create standout in both Cash & Carry and Convenience channels.